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Marketing and CRM Manager (M/F)

Missions:

Reporting to the Customer Relations Manager, your main missions will be:

Marketing (60%):

  • Create product sheets ahead of collection releases
  • Be responsible for the products on the site: designation, price, availability, e-merchandising (depending on recency, desired strategy and available stocks)
  • Analyze sales figures at each launch and monthly, monitor product and collection performance
  • Carrying out competition benchmarks (product, events, etc.)
  • Participate in the development of product plans

Customer/CRM (40%):

  • Participate in the construction and development of the brand's customer plan, in strong collaboration with the Communication and Artistic Direction teams
  • Analyze customer figures through different reports
  • Coordinate customer loyalty and/or recruitment plans
  • Lead service providers: customer gifts, packaging
  • Reinforce Customer Service occasionally (approximately 1 day/week) by responding to customer requests, managing order returns and reimbursing them

Profile :

Passionate about fashion and with a pronounced interest in the latest trends, you aspire to share a project within a welcoming, united, dynamic, ambitious and collaborative team. With a BAC+4 or +5 profile such as business school, engineering or university, you benefit from at least a first experience in Marketing and/or CRM, you have brand & customer sensitivity and are comfortable in management of project.

You are comfortable with numbers and strength of proposal.

You demonstrate excellent interpersonal skills. You have a sense of service and easily take initiatives. You are autonomous.

You have a strong interest in team spirit, aware of the importance of the collective.

  • Availability: From September 2024
  • Contract: Work-study
  • Location: Lyon 6th
  • Working time: Full time 35 hours per week

Please send CV + cover letter

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